When ClimateWorks wanted to unveil an ambitious new initiative bringing together some of the nation’s biggest industrial companies to find pathways to decarbonisation, they turned to Fireside to help manage a complex stakeholder environment and support what became a highly successful public announcement.

Fireside’s job was to ensure a smooth unveiling of the Australian Industry Energy Transitions Initiative, including liaising with the communications teams of participating companies and the Australian Renewable Energy Agency (ARENA), which partly funded the program.

We developed key messaging and materials, and co-ordinated approvals between ClimateWorks participants and ARENA. The result was a highly successful launch, which received extensive and positive media coverage, including placement on the front page of The Age, and prominent articles in the Financial Review and The Australian and on Radio National’s Breakfast program.

We also shaped the social media content used by ClimateWorks and distributed to participants for their own promotion of the program.