Fireside was engaged by DC Power Co to help develop the company’s solar blog into an extensive, engaging and authoritative content resource to drive awareness and customer acquisition for the company. Blog topics were developed by DC Power Co from customer insights and feedback, as well as keyword research and competitor analysis.
We worked as an in-house resource to research and write articles which targeted different audiences along the sales funnel (problem aware/solution aware/product aware), as well as commissioning infographics and videos on behalf of DC Power Co.
This content contributed to a content platform that now contains more than 80 items, providing an invaluable information source on solar panels and home batteries for existing and potential customers alike.
Separately, Fireside also provided strategy, content and media relations support to DC Power Co in its successful second equity crowdfunding campaign. Fireside commissioned a number of campaign videos, including a launch video and animation (see above), drafted the offer document and provided media relations support in conjunction with a local PR agency.