The National Tree Day team was challenged and energised during a highly interactive, slightly weird (in a good way) workshop. Led by Fireside at Planet Ark’s Sydney HQ, the session featured the collective building of a psychedelic Play-Doh forest and the viewing of art videos by legendary Serbian performance artist Marina Abramović. (It also involved slightly less weird things like campaign concepting sessions, but they’re less fun to talk about.)

The result? The team is now on the same page about what it will take to keep National Tree Day relevant and popular. And thanks to our workshop report full of new thinking and campaign ideas, they have a clear roadmap to keep the party going strong.