In 2018 Fireside was engaged by City of Darebin to tell its story around a complex, long-standing local issue. We worked closely with internal teams, councillors and the CEO to deliver a multi-channel campaign that gave local residents assurance that their council was on the right side of the debate.
Fireside led the effort to develop the campaign, from formulating messaging and overarching strategy, to developing collateral across a range of executions such as policy documents, video, outdoor advertising and internal communication within Council. We sourced and managed expert subcontractors to deliver the campaign.
As the project became increasing heated in the public arena, the positive and proactive approach overseen by Fireside ensured Darebin remained on the front foot with a clear narrative that placed its commitment to a good community outcome front and centre.