Fireside was engaged in 2019 to develop a compelling new story for Renewable Energy Hub. REH reduces barriers to renewable energy take-up by linking corporate energy users and renewable energy generators, and creating new financial products that recognise the changing profile of Australian energy use.
Research has shown that many Australian companies want to reduce costs and contribute to the nation’s emissions reduction efforts by switching to renewable energy. The problem is they don’t have a trusted guide to shepherd them through the often complex world of clean energy procurement. Enter REH.
Already it has had a number of wins, including helping confectionary giant Mars commit to 100 per cent renewable energy generation, brokering a world first ‘super peak’ hedging contract between Snowy Hydro and a major energy user and creating an innovative new online marketplace connecting renewable energy buyers and sellers.
The new REH narrative shaped by Fireside has clarified and elevated its offering to key audiences. Fireside also produced and placed articles about REH’s key successes and developments in The Age, Sydney Morning Herald and Australian Financial Review.