After staring deep into the CH-VOID and locating our latent Gen Z essence, we conducted a series of interviews and listening sessions with CH-VOID’s creators, asking them to think big about their mission and take us back to the core principles at the heart of the platform. We emerged on the other side with a folder full of notes and a clear vision of the digital refuge they were building. We then got to work creating a brand narrative that braided each of CH-VOID’s discrete elements into a powerful and easily explainable whole.

The result? A powerful brand story that’s driving audience growth, article submissions and new partnerships.