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On Storytelling
On Storytelling | 16 July 2020
To win over the public during the pandemic, we should be telling more stories of regret
When traditional public health messaging isn’t working, it’s time to try new things. Telling stories of regret might not on the surface seem like an obvious choice in combating the pandemic. But they could end up being a powerful and positive tool to change behaviour.
As Melbourne’s 5 million residents grapple with a soul-crushing second period of COVID-19 restrictions, we are once again faced with dozens of choices every day that in small ways can either increase or decrease risk in the community.
Do I take a wide berth as that person comes toward me on my morning walk? Do I actually wash my hands for the full 20 seconds? Do I bother to take a face mask to the supermarket? Do I really need to go to the supermarket at all?
Communicating your ‘why’: hear from four luminaries about why it’s more essential than ever National parks and coastlines can be over-protected as desolation repels visitors and day trippers Journalists often ask me about the pros and cons of going to the dark side. This is what I tell them Men are crying out for equality too, especially in parenting Consider this before you share your kids' photos on social media without their consent Should single parents reveal their kids when online dating? Why a bad approvals process is the killer of good content COVID-19 and parenting: The juggle is real, but it can also be wonderful if you stop envying your childless friends Living frugally, living well: tips for spending less during COVID-19 The Fireside Story There’s more podcasts than before the pandemic. About 300,000 more. To win over the public during the pandemic, we should be telling more stories of regret Massimo Bottura: Living the Dream The Fat of the Land