“The cobbler’s children always have the worst shoes” is an old adage that we think about a lot here at Fireside … because we’re determined to ensure it doesn’t apply to us. So many people who are great at a thing forget to apply those skills to themselves. With that in mind, we recently sat down and poured our narrative out onto a blank page. The end result: our story of who we are, how we fit into the world and why people should engage with us. If you want to know what makes Fireside tick, this is a great place to start.