Think Like a Newsroom Workshop
Your comms team knows their stuff, but they're stuck in bureaucratic mode – writing for compliance instead of connection. This workshop flips that thinking.
What it's about
Your comms team knows their stuff, but they're stuck in bureaucratic mode – writing for compliance instead of connection. This workshop flips that thinking. We'll teach your team to think like journalists: lead with the story, dig up compelling angles, and create content that your audiences actually want to read. Perfect for government agencies, NGOs, and any organisation tired of producing beige communications that nobody remembers.
What we'll cover
- Story-first thinking: Lose the corporate blinkers and start hooking your audience from line one
- Angle mining: How to find multiple story angles from a single initiative
- Story systems: Turn one narrative into a whole suite of communications – from a media release to social posts to newsletter stories and web copy and more
- Stakeholder buy-in: Get even the most sceptical executives on board with storytelling approaches.
How it works
We'll come to you for three intensive hours, rolling up our sleeves and diving straight into your actual work. No generic case studies – we'll dissect your recent announcements, upcoming campaigns and tricky communication challenges, then rebuild them using storytelling principles straight from the newsroom.
Through hands-on exercises and real-time workshopping, your team will practice how to spot a story in the most mundane updates, find the angle and craft content that actually engages. You'll walk away with practical skills, story ideas ready to publish, and your very own custom storytelling toolkit to keep the momentum going.