Storytelling resources

We've spent decades teaching people how to tell stories that stick. Now we've put it in a book.

A distillation of the fundamentals we teach every client we work with, Storycraft is the how-to guide for anyone chasing funding, launching something new, or trying to get people to give a damn about their work.

Across 30 human-written pages, you'll find the psychology behind what makes people lean in, three of the storytelling frameworks we use with clients, and the tips and rules of thumb we've picked up from decades of making things people can't put down.