To bring MAVlab from concept to reality, they needed a brand identity that captured its forward-thinking nature while honouring the MAV’s longstanding, trusted reputation as a cornerstone of local government support and leadership. Which is where we got involved.

We worked closely with MAVlab’s to understand their vision and scope. From there, we crafted a bold, forward-thinking brand identity for the launch, designing everything from the logo to the typefaces and visual elements that set the tone for its innovative approach. Throughout the project, we were guided by a single directive: make everything look as at home on a government website as a tote bag.

Today, MAVlab is seen as a leader in public sector innovation and creativity, bringing councils together to tackle complex modern challenges with fresh perspectives and cutting-edge solutions.